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Frequently asked questions

These are the questions we get in the first conversation, almost every time. The answers below are the same ones we give on the phone. If your question is not here, write it in the form on the contact page.

What does it cost?

It depends on what you want done, but the three starters have fixed prices, listed on the pricing page: a website chat at SEK 6,900 to set up and SEK 1,490 a month, a customer register from your inbox at SEK 7,900 once, and website monitoring at SEK 1,900 to set up and SEK 690 a month. All three excluding VAT. If you want AI in several parts of the business there are monthly plans from SEK 9,900, with no lock-in. Larger assignments are priced after a first conversation, and you get the price in writing before we start.

How long does it take?

The chat is running in five working days, the customer register in five, the monitoring in two. That assumes we get what we need from you in time: the texts the chat should know, access to the inbox, the address of the form to be watched. A larger project takes weeks rather than days, an assistant that has to read twenty years of service reports, for instance. Then we set a schedule with milestones instead of a single date.

Where does our data end up?

You decide, and we go through it before anything is built. A chat that answers questions about your opening hours can happily run with an American model provider. A customer register with names, phone numbers and everything people have written to you is a different matter. There we pick a provider with servers in the EU, or a model running locally on a machine of your own, and we sign a data processing agreement where the law requires one. Where the copy of your data sits, who sees it and when it is deleted is written down before we get access.

Which AI models do you use?

Whichever fits the task. We are not tied to any provider. In practice it is often Claude or GPT for text, sometimes Gemini for long documents, and open models running locally when data must not leave the building. It changes: the model that was best in spring is rarely best in autumn. So we build in a way that lets the model be swapped without redoing the rest of the solution.

What does the chat do when it cannot answer?

It does not guess. The chat answers from your own texts, prices and terms, and when a question falls outside them it says so and passes the question on to you with the customer's contact details. You see every question asked, including the ones that got an answer, and that tends to be the most useful part: after a month you know what customers actually wonder about. We run the same chat ourselves on Önskemål, the marketplace for jobs that we operate, so we see every day how it behaves with real visitors.

Do we need our own data for this to work?

For the chat, your website and the documents you already have are enough: the price list, the terms, the email replies you write over and over. For the customer register, the inbox is the raw material. We did it for our own gardening company, 22,262 emails became a register of 3,675 customers, and in the SMS archive we found 17 conversations that were never closed. Forecasts and analysis are a different matter. They need history, at least a couple of years of figures, otherwise there is nothing to learn from. If you do not have that, we say so in the first conversation instead of selling something that will not work.

Can we stop if it does not deliver?

The monthly plans can be cancelled at any time, there is no lock-in. The running of a starter is paid month by month for as long as you want it. The setup is paid working time and is not refunded, but what was built is yours: the chat, the register, the workflows. If you want to take over the running yourselves, we help with that too.

We are not in Stockholm. Does that matter?

No. We are based in Stockholm and Värmland, but most of the work is done remotely after a first meeting, and our customers are all over the country. If we need to see how the work is done on site, in a workshop or a warehouse, we go there, and we say so beforehand.

What can AI not do?

Quite a lot. It cannot judge whether a customer is worth keeping or write a contract you would dare to sign unread. A process nobody understood in the first place it will not rescue either. In our experience the best projects start with a dull task someone does by hand every day. Come to us with a task like that and we have something to talk about. A vision of “becoming an AI company” is not enough, then we ask for an example first.

Can you teach us instead of building for us?

Yes, and for many smaller companies that is the better deal. The basic course, four to five hours, costs SEK 1,800 including VAT. Advanced training in groups of at most four costs SEK 2,250 per person and day, a private course SEK 4,500 per day. All courses are held online or at your premises. Pensioners get 15 percent off the basic course.

Did you not get an answer?

Write the question in the form and we will answer the way we answer here: straight, and with figures where we have them.

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The prices in the answers are taken from the pricing page and the courses page.